“What’s the laziest thing someone can do for their oral health?”
That question changed everything.
As Dr. Dave puts it:
“The whole thing came about of, hey, Dave, what’s the laziest thing somebody can do for their oral health? And I’m like, chew gum. Boom. There it is.”
Chewing gum is already a habit. It’s something people actually enjoy doing. Dr. Dave realized that if gum could be reformulated to do real work, not just freshen breath, it could become one of the most effective in-between solutions for oral care that most people would actually stick with.
Not a replacement for dentistry.
But a powerful bridge between visits.
